YAPI is a family-owned dental software company that integrates with existing Practice Management Systems. We’ve been going through a major growth spurt as a company and my team and I wanted to mirror this evolutionary period with a revamped design of our company’s logo. Although the stakeholders and marketing team were enthusiastic at the idea of an updated look naturally there were a few concerns.

The Challenge

How do we preserve the unique identity that is specific to YAPI’s brand but still update its look to reflect the modern style and aesthetic of recent trends? The company itself is a family run business, so the origin of the logo and branding was very personal to stakeholders.

The Pain Points

The visibility of the logo not only affected our team but the marketing department as well. The main issue the marketing team faced was the inability to use the logo on detailed backgrounds. According to the WCAG standards, the logo also did not clear against plain backgrounds both light and dark at its current font weight.

Recognizable
Re-branding.

The idea behind the revised symbol/icon of our company’s brand was a collaborative effort. Unanimously we all agreed that our logo should still resemble our original look and theme that promotes our identity as a paperless, software company. Therefore we chose to continue to incorporate the leaf iconography. To build upon the idea, we wanted to acknowledge the growth of our small company, which naturally progressed to a multi-leaf variation.

Revised YAPI Iconography in light and dark mode.

By taking away the gradient from the original icon, the flat color becomes a lot easier to work with on various background colors.

With the selection of a bolder more legible font, our marketing team was able to incorporate our logo with various backgrounds and advertisments.

Keeping in mind our signature branding colors, we provided the marketing team alternative states of the YAPI logo to account for various use cases as well.

The marketing team has been very responsive with the logo feedback. Fortunately, the majority of the comments have been overwhelmingly positive, and the use of the new logo has been a great hit. Not only is the marketing team able to utilize the logo in various situations and mediums, our design team has been able to incorporate the logo with minimal to no concerns pertaining to accessibility. Although this may not be final identity of this company, the direction we were able to take with this redesign was one step toward the right direction.

YAPI Logo 2.0

Recognizable
Re-branding.

Overall
Feedback.

YAPI Logo 2.0

RecognizableRe-branding.

OverallFeedback.

Recognizable
Re-branding.

Overall
Feedback.